The Role of Content Creation – Now You Know

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You cannot market a business without content. The ads your customers see? Content. The page they land on after clicking your ad? Content. The blog post they read a year ago that made them familiar with your brand in the first place? Content. The newsletters, appointment reminder texts, and help articles? Content.

All communication between your leads and customers flows through content. And the way you generate those leads and customers in the first place is through—you guessed it—content.

But content creation can be arduous if you need to learn how to do it right. So in this guide, I will show you how to create effective, engaging content that drives your business goals without costing you your sanity. Let’s do it.

What is Content Creation?

Content creation is, well, exactly what it sounds like. It’s creating (or producing, drumming up, or whipping together) content. For what purpose? You can create content to inspire, educate, persuade, convince, argue, support, express, and so on. What kind of content? Well, that list can go on too. Content is pretty much any form of media your audience can consume—written, spoken, video, audio, and so on.

Content Creation and Marketing

While the technical definition of content creation is quite broad, it is synonymous with content marketing. In this regard, content creation is creating content that resonates with your main target audience and helps support your business goals.

So you’re not creating content to express yourself here. You’re making it with specific personas, funnel stages, and KPIs in mind. Content creation can apply to content across any stage of the funnel.

Types of Content Creation

In addition to producing content for various stages in your funnel, you should create multiple content types. Here are some of the common forms of content creation in marketing recommended by an SEO company London.

  1. SEO Content Creation

SEO content creation refers to writing keyword-targeted articles and website pages. Keywords are the words and phrases your ideal customers are typing into Google. You can perform several on-page optimisations, so Google knows to serve up that page for those searches and get your audience to click on your result.

  1. Blog Content Creation

Blog content creation involves writing high-quality, keyword-targeted, long-form articles (many hyphens there) on topics relevant to your audience. The goal is to rank for those keywords, generate qualified traffic to your website, demonstrate your expertise, and accomplish the trust of potential customers.

But not all blog content creation has to be SEO-focused. According to a professional SEO services in London, many businesses use blog posts to share product and service updates and look inside their culture and core values.

  1. Social Media Content Creation

Social media content creation is just as important as SEO content creation. Still, it has less to do with keywords and more to do with the appearance and delivery of the information. The best social media posts are visually appealing, quickly digestible, and have personality.

Social media content creation will vary according to the social media platform you’re creating content for—a great Facebook post idea will be different from that of Instagram, which will be different from that of LinkedIn, TikTok, or Reddit.

  1. Video Content Creation

Video content creation runs the gamut of hour-long webinars, five-minute quick tips, three-minute explainer videos, 30-second TV commercials, 6-second bumper ads on YouTube, and even silent slideshow-style ads on Facebook.

While the video is highly engaging, content creation can be resource-heavy. Use our tips to create video ad content on a budget to maximise your time and budget.

  1. B2B Content Creation

B2B content creation is creating content for B2B marketing—that is, business-to-business (as opposed to business-to-consumer, or B2C).

B2B marketing is becoming less and less distinct from B2C marketing since you’re still targeting individuals at the end of the day, and your content should be just as friendly and customised.

But some content types are more popular for B2B than B2C, such as case studies, best practices, how-to guides, and industry trends.

  1. Other forms of content creation

There are countless other forms of content creation, but some honourable mentions include the following:

  • Website content
  • Email content
  • Ebooks and guides
  • Webinars
  • Sales enablement
  • Audio content

5 Steps for Content Creation

So how do you go about creating great content? Every content marketer will have different methods depending on their personal preferences, their business, target audience, content team size, and the resources available to them. But these methods all follow a general process. Let’s take a look:

  1. Ideation

There are several ways to come up with topic ideas for your content. That includes keyword research, diving into your website and social media analytics, consulting sales and support teams to learn FAQs, competitive analysis, and feedback surveys. It’s a good idea to have a place where you keep ideas.

  1. Planning

Content creation should happen in more than one session. There should always be some planning and preparation involved. Outline the critical parts of the content so you can make sure it stays on track with the title and its purpose. Also, establish timelines to keep yourself and others accountable.

  1. Creation

Now is when you start populating your outlines and lists with content! The meat and potatoes. I suggest going freely here. You can always pare down later. With blog posts, you can write enough to produce a few posts within a topic cluster.

  1. Editing

This is when you go back through and make sure the piece of content is:

  • Clear and concise
  • Grammatically correct
  • In the right voice
  • Stays on track with the topic and goal
  • It makes sense and is intuitive

Depending on your team size and methods, a few phases may be within the editing stage. Just remember: done is better than perfect. With web content, you can always go back in and make updates or improvements. Please get it right, or you’ll never hit publish!

  1. Promoting

Now it’s time to distribute your content. Use multiple channels to reach the largest possible audience and maximise your efforts. This includes your website, emails, and social media platforms. And feel free to resurface the same content periodically. Your audience is constantly growing. Share your content internally since your team members—especially for B2B teams—can amplify your reach.

The Takeaway

It is highly recommendable that it is necessary to have a content strategy to manage your marketing in elevating your business, including sales, and maintaining a firm connection between your business and the target audience. However, consider the above blog to help you plan to uplift your content game.

The Best Digital Marketing Agency In London.

We offer the best-in-class Digital Marketing solutions to cater your brand and business needs. At Seolift, we have a team of experts who provide you with top notch digital marketing services. Our premium services include SEO, PPC, SMM and Content Marketing.