8 Tips for an Outstanding & SEO-friendly Blog Post

Writing blog posts is itself a skill. To keep your reader interested, consider the structure of your content and make it enjoyable. People who like and understand an article are likelier to share it with others, boosting your rankings.

So, to improve your writing skills and rankings, start with these SEO-friendly blog post writing tips! Above all, the best SEO Company London recommends that your blog post should be written well. 

Many bloggers write a new blog post by typing whatever comes to mind. While this may work for some people with natural writing abilities, others may require assistance. We always follow these ‘rules’ when we start a new blog.

1. Think Before Writing

Before you begin, remember your piece’s message carefully. What do you want to say to your readers, or what central question do you want to address? What is the point of your article? And, at the end of the page, what do you want your readers to do? Before you start, note down the answers to these questions and keep in mind the search intent of someone. Checking the search results for the search term you want to rank for is an easy way to understand this.

2. Use a Structure for Your Post

A clear structure is required to write a readable and SEO-friendly blog post. This means that each post should include:

  • Some kind of introductory paragraph (in which you introduce your topic);
  • A body (which contains the main message);
  • A conclusion (in which you summarise or draw a conclusion on the main ideas).

Write down what you want to say in a few sentences in each of the three sections. You’ve completed your post summary. This will assist you in creating a well-structured and readable blog post. The real writing can now begin.

3. Use Paragraphs and Headings

Everyone uses paragraphs, but not everyone uses them effectively. Don’t start each new sentence on a new line just for the sake of it. Also, avoid making them too long because each paragraph should have its idea or subject. Consider what the main idea of each paragraph is. You should be able to sum up the main point in one sentence. If that isn’t possible and you need more sentences to explain the main point, use more paragraphs.

4. Use Transition Words

Transition words help readers scan your text and comprehend the relationship between sentences and paragraphs. Assume that there are three reasons why people should buy your product. You should use signal words such as “first and foremost,” “secondarily,” and “finally.” Furthermore, words like ‘however,” similarly,’ and ‘for example’ send a clear message to your readers. Readers will quickly understand that a conclusion will follow words like ‘to summarise’ or ‘in brief’. As a result, transition words are critical for adding structure to your text.

Stuffing your article with your target keyword makes it less appealing and can harm your search rankings. Google is becoming smarter and wants you to create content users will enjoy. It does not require you to use your focus keyword in every sentence and has other methods for analysing what your text is about. Google recognises synonyms and other keywords related to your focus key to understand your text’s topic. That is why, throughout your copy, you should use synonyms and related keywords.

6. Optimise the Length of your Article

Make your blog posts at least 300 words long, but always keep the length of your article balanced. Google prefers long articles; however, it may turn off users if your article is too long. We recommend writing long articles only if you are confident in your writing abilities. When your post is lengthy, you ask many readers to read the entire thing. If you’re unsure how long a blog post should be, read this article. Remember to use your focus keyword throughout your text to end up with an SEO-friendly blog post!

If you’ve previously written content on the same topic as your current post, link to and from it. It will immediately strengthen your new and existing blog posts by demonstrating authority. In addition, the structure of your links is essential for Google rankings. Not to mention that linking to other content about a subject benefits your readers, who may also be interested in reading these related blog posts. It aids them in navigating your website.

8. Let Others Read Your Post

Make sure to have someone else read your post before publishing it. Inquire if they understand the main idea of your post and invite them to correct any typos or grammatical errors. This can help you by objectively assessing your text’s readability and attractiveness. If you have someone on your team who is a professional on the topic you’re writing about, run your post by them. They can then check to see if you’ve covered everything you need to and make suggestions to improve your post.

The Takeaway

The days of a few SEO tricks sufficing to get your website ranked high in Google are long gone. Nowadays, quality content reigns supreme. Moreover, good content leads to more links, shares, tweets, and return visitors to your website. Of course, you can do other things to improve your post’s SEO friendliness, but the most crucial thing is to write significantly perfect posts!

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