6 Web Design Blunders that Can Harm Your Business

It is safe to say that a person afraid of making a mistake will never taste success. Mistakes are an unavoidable byproduct of hard work, experimentation, and curiosity, all required for success in almost any field. Regardless of how much safer it is to learn from the mistakes of others, trial and error is still the most effective instructional method in the world.

This theory can be applied to any business element; web design is just one more example. Nonetheless, not being afraid of making mistakes may cause you to be reckless and put yourself in unnecessary danger. 

Some harm your reputation or your ability to attract more traffic to your website, while others prevent you from generating repeat customers. In either case, if they go unchecked, they can be disastrous for your online and offline business. With that in mind, here are six web design blunders to avoid.

1. Disregarding Website's Speed & Responsiveness

The design of your business website is not an end goal but a tool for achieving the most important – the best user experience. One of the things that can quickly derail this experience is a need for more responsiveness and a lengthy loading time.

To back up this point, a study found that if your website doesn’t load within the first four seconds, one-quarter of your audience will leave. The longer the wait time, the higher the bounce rate. In other words, there is a direct relationship between your website’s loading time and your bottom line. 

2. Passing Over On-Site Optimisation

The next thing you should realise is that your website’s design greatly impacts the visitors. You must also deal with your domain’s metadata while optimising your website for SEO. While this process is simple, it can become intimidating and overwhelming if put off.

The simplest route, however, is to entrust this to a professional web design agency London, as it falls under their responsibilities and expertise. Keep in mind, however, that the issue of outsourcing is severe, so you must maintain strong communication with the company to which you are outsourcing.

3. Devastating your Audience with Excess Choice

Too many options can be detrimental to your audience, as they may need help to decide because some online businesses try their hardest to show as much content to their audience as possible before they leave in the hopes of showing them something they’ll like.

This risky strategy can be avoided by making navigation more user-friendly and intuitive. Organising these items into catalogue-like categories will give your audience a much simpler choice, undoubtedly increasing your sales in the long run.

4. Emulating Someone Else's Expertise

Consider yourself an average e-commerce buyer who shops from various vendors and marketplaces. You don’t need to imagine it because you’ve probably had firsthand experience with something similar. Fast forward several months, and see if you remember where you bought one of the random online items.

Many online retailers tend to imitate one another, resulting in a similar e-commerce experience. This is why attempting to personalise this experience by studying your audience and providing precisely what they want is the most reliable way to distinguish your shop from your competitors.

5. Ignoring the Potential of Psychology

Next, you need to understand that visual stimuli play a significant role in one’s decision-making process. This means they’re more likely to buy if they like what they see on your website. You can drastically reduce shopping cart abandonment by taking advantage of this fact.

First, you can use colour to your advantage by evoking positive emotions, forcing your customers to act. Second, you can use design to increase transparency and, as a result, trust with your audience. Finally, as we’ve mentioned before, by creating your website intuitively, you can terminate choice paralysis and simplify this shopping experience for your audience.

6. Absence of Users in the Design Procedure

This is the most serious of all design mistakes that an aspiring brand could make. No matter how enthusiastic or proud you are of your project, it is no longer yours and yours alone once you launch it. It instead belongs to your customers and buyers.

Always read comments and gather feedback, but don’t hoard this information or keep it for your own eyes only. Consider sharing some of it with your team, partners, and shareholders. Even if the reviews are somewhat negative, you must encourage everyone to make extra effort to make things right.

The Takeaway

Ensure your website is fast and responsive, prioritise on-site optimisation for better search engine visibility, and keep navigation simple to avoid confusing your audience. To stand out, don’t imitate others; instead, personalise the user experience. Utilise the power of psychology by using colours and design to elicit positive emotions and foster trust. Finally, involve your users in the design process and listen to their feedback to improve and cater to their needs in the future.

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